Welcome to Witness.ink
That's right. In 2025, I started a freakin blog!
Welcome to Witness.ink
News - “What happened”
Markets - “How much it mattered”
Governments - “Why it wasn’t their fault”
But human behaviour - that is what drives it all.
The fear, the ego, the incentives, the shame, the identity games,the silent negotiations happening inside families, founders, voters,consumers, employees, regulators, traders, and entire nations.No one talks about it. That will be our quest.
Why this exists
Because if you look closely, every event on Earth —from a stock rally to a policy blunder to a viral trend —starts with one invisible spark:
“What were humans feeling at that moment?”
Data follows behaviour. Charts follow mood.Markets follow stories. Governments follow pressure. Founders follow delusion. And consumers follow insecurity disguised as aspiration.
By the time it’s news, the behaviour already happened.
Witness.ink exists to catch the behaviour first, not the headline later.
Why India is the lens
India is a psychological universe:
scarcity mindsets
hyper-aspiration
chaos engineering
exam-driven trauma
family incentives
middle-class fear
cultural negotiation
real-estate obsession
startup delusion
cash + UPI duality
“adjust kar lo” resilience
This country contains every behavioural archetype on Earth.
If you can decode India,
you can decode the world.
Witness.ink uses India as the master key to interpret global behaviour.
Who I am
Just someone who studies:
incentives, fear, identity, power, systems, and culture and explains them in simple, blunt, and hopefully fun language.
Weekly deep essays
– One big behaviour decoded with clarity.
Frequent short takes
– Micro-signals you won’t find anywhere else.
Occasional satire
– Because behavioural truth is funniest when exaggerated.
Global context
– Why a small shift in India hints at a big shift elsewhere.
Why subscribe
Because the world is getting louder. But meaning is getting rarer.
You don’t need more news. You don’t need more charts.
You don’t need more noise. You need someone to say:
“Here’s what people are really doing — and why it matters before the world notices.”
That’s what Witness.ink gives you.
Welcome.
Let’s witness the world properly.